Accelerating eCommerce in China
Did you know that on average an Italian website from China takes 35 seconds to load? And that a good part even reaches times of more than 2 minutes or doesn't finish loading?
Do you still believe that accelerating your e-commerce to China is not important?
Today the Chinese market is the largest in the world for e-commerce, 91% of the population is online every day.
Waiting time for websites to load, is one of the first obstacles that lose users and penalize external sites on search engines
As the load time increases, conversions are lost a time longer than 5 seconds is incredibly high, affects SEO, makes the user lose interest and disqualifies the site resulting in loss of buyers
As we can see from these charts the impact is huge
Do you want to boost your online business in China? But how to do it?
E-commerce acceleration in China
With the same website performance and infrastructure, loading times are affected by the "distance" of hosting.
China is a critical situation, in addition to distance, foreign websites are penalized by the presence of online content control by the Chinese government, a large firewall discriminates,like a digital wall permitted content
Among the big names blocked Great Firewall we find Youtube, Google Maps, Facebook, Twitter and many others
This control takes a long time making e-commerce and complex sites slow
What solutions can we adopt to attract this huge pool of users?
Pre-emptive performance analysis
Using ad-hoc built tools, we conduct a evaluation of loading times from China, pages and any blocked elements, from various rural, city and industrial areas
For critical infrastructure, it is possible to have real users conduct the evaluation, through recruiting and questionnaires
There follows a comparison of data and assessment of critical points that need optimization or modification
Dedicated hosting within the Great Firewall of China
We recommend and use Alibaba Cloud, formerly called Aliyun, China's largest cloud provider, which offers services similar to Google Cloud Platform or Amazon AWS
Dedicated cloud infrastructure is created, content and database synchronization, testing of speed, reachability and user load
Alibaba, Jack Ma's famous group, is China's largest trading group, for those who do not know it owner of the eponymous e-commerce, Lazada, Aliexpress and many others
Alibaba cloud offers CDN, and various caching systems, which you can rely on
The point of presence, (POP) in China, remains synchronized in real time, with the customer's website, is usually built on Google GCP architecture
The distribution of the website or e-commerce for Chinese users, via this design, does not go through the Great Firewall but occurs "China to China," allowing loading times comparable to those experienced in Europe
Global acceleration
In addition to specific markets, such as China, it is advisable to accelerate the entire website structure
If you do not use CDNs, mod_pagespeed, accelerated backends and your shop or web app can render more, we also have solutions for distribution in Europe on Europe and Italy on Italy
In the article on how to accelerate a slow site, you can find, the main causes that make a site, unresponsive and decrease traffic and conversions
Comparison of results
At the end of the implementation, we perform a speed analysis, from within the firewall, via user monitoring, Analytics and possible online recruiting, compare the results with previous data, and compile a final report
The results often cut down the loading time needed before the intervention by at least a third
Are you still undecided whether to invest?
Take a look at these articles, which discuss opportunities for in the world's largest market
- AgiChina: ecommerce in China opportunities for italy
- Cross-border e-commerce is luring Chinese shoppers
Contact Us for a free analysis!
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