Web 2.0 and marketing in social networks

Mon, 25/05/2015 - 06:48

In the course we will highlight some salient points regarding web marketing in social networks and Web 2.0, we will cover the critical issues and approaches, which a company must adopt, in order to have a good social strategy and not run into serious communication mistakes

The points we will cover will be:

Web 2 Definition.0 and Implications
Evolutionary Marketing Scenario
Basic Principles of WEB Marketing
Graphics and Usability
Principles of Web Writing

Evolution of the Web

Web 2.0 wikipedia: Web 2.0 definition
Web 1.0, 2.0 and 3.0

Evolution of Marketing and Basic Principles

Viral Marketing evolution presentation
Viral marketing 2

Evolution of web search

Search 1.0 on-page search - Keyword spam (altavista) influenced by administrators (not yahoo uses directory-like user interaction)
- To come first on the keyword movie it was necessary to write the key 1000 times or more times than competitors
- Very low results relevance
Search 2.0 search influenced by links and clicks (Google) signals come from outside the page, and clicks and links work as votes
- if the number of clicks on a result e.g. fourth are disproportionate to the page will move up to come first
Search 3.0 Vertical search, division into containers such as news, shopping (Google universal search)
Search 4.0 user history, location from mobile devices, social, information comes from human interaction and data
- if you search Rome and travel, google connects the two searches giving more weight to sites about travel to Rome,
- Adding location data gives us more accurate results, if we search from mobile with location enabled a restaurant will offer us consistent results in the location area
- users "vote" by giving like in facebook, share in twitter, +1 on g+
Search 5.0 without any google now page and the search in the google DB
- examples we google who Barack Obama is
- how tall Barack Obama is
- recognizes entity and phrases by connecting words
- Need to create pages with information that google doesn't have in databases

Importance of pagerank rating, socialshare
Google my business: recommendations and posts in search (especially mobile)
Social business: The evolution of social marketing

Graphics and Usability

Pagespeed page speed and impact on user and search engines
Multidevice interface i.e. adaptive site and the influence on user
search engine optimization

Exercise

Find a commercial or movie that has good viralDNA and post it on facebook from our account with appropriate descriptions and hashtags (that entice people to like or share)
Also post it on Twitter or other social if you can
See how many interactions (comments, shares, likes) created and compare the data with peers